We provide resources and information to help Canadians get their businesses going and growing. Anisa Telwar Kaicker is CEO and founder of Anisa International, a maker of private label cosmetic brushes and applicators in Atlanta that serves clients such as Estee Lauder and Laura Mercier. She will often ask such customers what they think of a new brush before rolling it out. Even if I went into a client and said this is not fully vetted yet, but I’d like your insight, they were always honored to have a first look,” she says. They would be the ones buying the product.” To protect her ideas, she routinely files for provisional patents and will mention in conversations, This is patent pending.” Her firm, founded more than 20 years ago, now generates $40 million in annual revenue, she says.
I had been observing the general buying trend for a while and realized I should start selling online. The industry seemed very promising with endless opportunities. My only apprehension was the onboarding process, but on the contrary, it was extremely easy. It only had one form to fill and a few documents to upload, after which all you had to do was list your products and start selling. It is encouraging to see that my constant effort of getting excellent products at good rates is leading to three times growth in sales online. My father had a dream to expand our business across the country and I am happy that I could make his dream come true. He would have been so proud of me today.
Business services are particularly important to European competitiveness as they are essential to manufacturing and other service sectors. They are also increasingly being used to enhance the value of products through new combinations of goods and services … Read More..Read More →