Ways to Launch Your E-Book
It is said that the success in your digital self-publishing will largely depend on how the value of your book is perceived and how strong is your marketing plan. Do not rely having a great piece of work and expect an online retailer and similar platforms to make the promotion for you. Realize that new titles and over a million books are being carried by these e-platforms every single day. And given this scenario, if you leave your book on there without efforts to make it known, it will get lost in the crowd. It is therefore advisable that you spend some cash to promote it and do some work. For those authors working on a budget, using the internet will make things easier and cheaper.
To promote your e-book, one idea is to create a so-called customer ascension model where you use your first book as a teaser to build up your rating as an author and gain popularity, to the extent that some smart authors would price their books at a very low cost and even offer it for free at a limited time. You can also share links to family and friends as to where you are selling your book.
Nowadays, people read reviews, and if your book gets recommendation from your readers, then it can pave the way to future bigger sales, especially when they are on the list of the different social networks.
Another idea to promote your e-book is to through free promotion, but at the same time be careful on how you present your offer so as not to diminish the perceived value of your book.
Another manner of promoting your e-book is to create coupons that you can arrange to be inserted in magazines and other printed materials, where readers may collect and use in exchange of getting part of your book. This kind of promotion is viewed as quick, does not cost you so much money and easily accessible by your potential buyers of your work.
Social media is a very much part of people’s lives today, and so it is a great idea to connect with bloggers to help you in your e-publishing campaign. Based on observations, it is said that the very same people who subscribe to blogs also are lovers of e-book. The blog community is said to be incredibly open, with thousands of them already considered as popular bloggers in a country, that you can easily connect with and see if you can plug in your work.
Always remember that you made your book not for yourself but for the readers who you aimed to purchase your book and enjoy on what you wrote, and further, include in your marketing plan the market readers you are targeting for your book.